“When determining whether an image’s payout is short or long, ask yourself some questions. Does the image sustain attention? Does it tell an interesting story? Does the image make the viewer think? Does it work on multiple levels? Does the image escape easy definition? Does it have that rare quality that eludes easy description? Does the image haunt the viewer long after it is seen?
The very best singular images do it all. These are the real keepers. These are the truly great images…a collection of nothing but singular images is like a symphony composed entirely of crescendos. Other kinds of images are usually needed. But what’s a symphony without a crescendo?”– John Paul Caponigro