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If you have any interest in finding an audience for your photography, art, business, or anything else where connecting with others is vital, then you need to be engaged in social media. I see it over and over again—photographers that are frustrated, pessimistic, and resistant to new technology and the way the world is changing. I say get over it and face reality, otherwise you’ll be left behind whether you like it or not.

The thing is, as this info graphic from one of my favorite blogs CopyBlogger shows, social media has been around for quite some time.

“The very purpose of the Internet (every blog, website and virtual gathering place within it) is to let people connect, communicate, and collaborate.”

Start small, experiment, listen. Whether on Twitter, Facebook, Google+, or any other social site, just get in the room and learn. Facebook just surpassed 1 billion users. Think about that for a minute.

If you want to pursue anything even remotely related to making money from your photography, then social media in some form or another is vital. Otherwise, proceed at your own risk.

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