My main computer is a Macbook Pro Retina 15” which I use every single day as a photographer and small business owner. While I do have an iPad, which I love, I depend on the laptop for all creative and productive tasks. Whether writing blog posts, managing my websites, brainstorming, or creating presentations, I need the control and power that I can’t get on an iPad.
I’ve tried and used many different applications over the years, but listed below are the ones I install on every machine I own. They allow me to use my laptop in ways I would have never dreamed of years ago, and let me wear many different hats in today’s media driven world.
Any business today, regardless of what you make, produce, or provide, is essentially a media company. That is the nature of marketing and advertising in 2015 and beyond, where Google is the doorway for people to find what you have to offer. And the only way to attract visitors, increase your search ranking, and leverage your brand, is by creating valuable content for others. Notice I didn’t say “make money” or “profit.” That’s important, but not the driving force. At least not for me.
A recent statistic I heard is that there are currently 1.5 billion people online, and by 2020, that number will double. Double! If you have something to share, something that is valuable to others, there has never been a better time to be a creator and an artist.
This is what I use to try and make stuff that is meaningful for myself and and others.
Photography and Media
- Adobe Lightroom – my digital darkroom, where I spend 90% of my time when working on images.
- Adobe Photoshop CC – when I need more control, or need to work in CMYK mode.
- Adobe InDesign CC– used to design calendars, notecards, books, and other similar publications.
- Final Cut Pro X – used for all my video editing.
- Logic Pro X – audio and podcasting
- Screenflow – used to record all of my tutorials.
Writing and Research
- Evernote Premium – my digital reference library where I keep everything from receipts, pdf manuals, travel itineraries, journal, customer records, printing notes, and many, many ideas
- Scrivener – where I do all of my writing – essential.
- Curio – a digital whiteboard where I layout everything I work on, extremely flexible and adaptable to many scenarios and situations.
- Scapple – great for brainstorming and idea generation
- Pocket – I collect articles from the internet in Pocket for reading later and future reference.
Business and Productivity
- OmniFocus – task and project management.
- Apple Keynote – my favorite app for creating presentations for workshops, talks, seminars, etc.
- Tweetbot – favorite Twitter client.
- Transmit – great FTP client for my websites.
Utilities and Extras
- Text Expander– text expansion utility I use daily to save time with commonly typed words, like my email and website addresses
- Alfred – my preferred launcher for the Mac
- Spotify – can’t live without music, and Spotify is the best IMO
- 1Password – how could I ever remember all the passwords I use? 1Password.
- CrashPlan – online backup storage, which I depend on every day.
- DropBox – cloud syncing, photo sharing, document storage, Dropbox is amazing.
Questions or feedback? Join the discussion below…thanks for reading.